designing artificial personality

users of today's digital products get in contact with artificial intelligence almost everyday – whether it is a personal assistant on a smartphone or an algorithm in an application. this project explores the human perception of artificial intelligence and its impact on user experience. through smarter algorithms, users perceive an AIs so-called 'artificial personality', which becomes an essential aspect of human-computer interaction.

this thesis was created in a cooperation with the DAIMLER AG 2017/2018 and is currently closed to the public.

for more information and potential publications feel free to contact me.

hfg schwaebisch gmuend
master thesis

project partners:
jens eisele
nikolas pournaras

#artificial intelligence
#strategic design
#design innovation process

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